How to Care for Gray Hair to Keep it Healthy and Vibrant
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Cohen explains that many drugstore toning formulas can be overly drying when used the wrong way. If you happen to use too much of the wrong formula, your hair will feel more dry and flaky than shiny. "Since gray hair tends to be drier and wirier, moisture is essential for keeping it smooth and soft," says dermatologist Dr. Iris Rubin, the founder of SEEN. "I suggest haircare products that provide extra hydration without leaving the hair feeling heavy or looking flat—and without pore-clogging ingredients, especially in those with acne-prone skin." The perfect shade for adding depth, dimension and shadows to grey, including eyebrows and men’s beards.
Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match
Some clarifying shampoos are more robust than others, so use caution and do not use them for more than a few days. Pick your shade of gray with these top-tested temporary and permanent dyes. April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
Best Gray Hair Toners Reviewed
Depending on the color you're transitioning away from (lighter brown, red, blonde, black) your experience may be different. Hair toner is a semi-permanent dye that returns your hair to your desired tone. Packed with brightness, this toner is perfect for enhancing true grey results. A light hue like this is also ideal for 100% grey hair, when you want to celebrate the colour without adding any shadow. Hairstylists use the color wheel to determine what tone is necessary for your toner service. They'll choose a toner that is on the opposite side of the color wheel from the tone you’re trying to reduce.
Oribe Silverati Illuminating Treatment Masque
"You're continuously adding pigments, so it will add up on top of each other and progress," says Ellsworth. Fine grey hair can quickly become damaged, especially when heated styling tools are involved. Ensure you're using a gentle hairbrush – natural boar bristles are a good option – and always apply heat protection before blow-drying and styling. This one’s for all of our babes with gray or silver hair—this treatment masque is perfect for intensely hydrating aging hair. Say hello to more shine and less brass thanks to arctic root extract, which helps restore texture and snow mushroom Extract for maintaining moisture. DW, though, I’m not going to leave you to figure it out on your own.
How to Gracefully Transition to Natural Gray Hair, According to Hair Pros
For more moisturizing options, Leake recommends the Kerastase Blond Absolu Grey Hair Set ($150), which includes shampoo, conditioner, and heat protection designed to hydrate and protect gray hair. "Moisture is so important in protecting against breakage, and this product delivers," he says. "Additionally, the Epres Bond Repair Treatment ($48) is an incredibly easy and effective solution that treats and repairs damaged hair, leaving you with healthier, stronger hair." According to Hillier, the effects of hair toner can last for up to two months with proper care. Hair toners can be used on a wide range of hair types, including straight, curly, coarse, or wavy.
At NBC Select, we work with experts with specialized knowledge and authority based on relevant training and/or experience. We also ensure all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. I did have a terrible experience in high school cutting off my long hair, so I have always been hesitant to go too short. My hair now is the shortest it has been since cutageddon back when I was 17.
Silver Toner: Hair Care For Grey Hair
So, what exactly does hair toner do, and when and how do you apply it? Hair toner is often used to even and eliminate yellow or brassy undertones and enhance a more natural tone after hair has been bleached or lightened. Put simply, Silver Glow by True Grey is a treatment service menu with a silver-boosting twist. It features new grey-based toners, a dedicated activator and a perfector that revitalize and enhance naturally grey hair, while reducing yellow tones. Best of all, each of the treatments is completely damage-free, allowing you to add some sparkle to your clients’ hair without putting stress on their strands. Overtoning is not only possible, but the primary reason your hair turns grey after toning.
For those looking to enhance or decrease their gray, check out these best gray hair toners and their reviews. The consistency of the purple shampoo is another important factor you shouldn’t ignore. When shopping online, make sure you check how the consistency of the product is described — a reliable purple shampoo shouldn’t be too runny or translucent.
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“It's just a matter of communicating with your stylists about what you feel like your hair may need,” adds Valdes. However, Wella goes beyond that basic goal and removes brassy tones, while using your hair’s natural tones highlights to create the new color pop you desire. After just one application, Osensia will brighten your gray hair, making it pop, without adding any shades of unwanted color.
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Adore knows that everyone is looking for ways to get salon color without salon prices and they slaved for months searching for ways to put the salon magic into their products. Adore has similar features to the toners already discussed, but instead of being easily rinsed out with one shampooing, Adore is semi-permanent. Beyond an easy application, the unique Schwarzkopf bonding additive means no dilution required. This silicone based product delivers a powerful color-protecting barrier shield around your hair, resulting in a remarkably longer lasting color.
Yup, this toning conditioner is made especially for redheads with warm undertones. Smooth a dollop through damp, freshly washed hair and the formula works to smooth and soften your hair while also adding shine and dimension throughout your color. Oh, and it smells straight-up heavenly (and who doesn’t want that?).
If you are looking to blend or temporarily cover your gray hair, celebrity stylist Bradley Leake recommends Color Wow Root Cover Up ($35). "I love this product to temporarily cover gray. It’s sweat-proof and waterproof and easily comes right out with a shampoo," he says. "[It] allows you to cover or just blend your hair in the most natural way."

Rich in violet pigments, a good option should be thick, dark, and have an opaque formula. Color-protecting shampoos won’t add color to the hair and are formulated to maintain the existing color for as long as possible without the potential for it to fade or appear dull, says O’Connor. If you have dark hair, are brunette and have red tones in your hair, or have red and brassy tones, consider using a green shampoo because it will counteract the red, says O’Connor.
Hi, I'm Ashley Neese and I graduated from Auburn University with a bachelor’s degree in journalism. I'm passionate about all things beauty, fashion, and wellness — specifically skin care, makeup, and natural health. I love writing about things that help people feel like their best selves, whether it's finding their perfect lip color or a supplement to alleviate anxiety. In my free time, I am usually reading a romantic comedy or playing with my two dogs.
The Glorious Shampoo ($22) is a white shampoo for daily use that detoxifies the hair and restores shine. I follow that up with the Luminous Conditioner ($22), which is a creamy conditioner that adds extra hydration, radiance, and shine. For those looking to amplify warm tones, go with an orange or yellow-based toning product, like Pureology's Color Fanatic Top Coat + Tone Hair Gloss ($29) in Gold or Copper.
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